Apple Ads on ESPN

I saw this new Apple ad yes­ter­day on ESPN after read­ing about it from Ryan Sims. Its a cam­paign for the lat­est iPod shuf­fles.1

Apple has taken over the ESPN home­page in the past. Their ads have suc­cess­fully inter­acted with ele­ments of the page, and not to men­tion, brought the clicks in as peo­ple have been intrigued by them. I know I was, as I had to replay them more than twice.

Here are the past ones:

iPod Touch — March 2009
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Mac — “PC. Easy as 1–2 3″, April 28, 2009
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PS. Apple has done this on dif­fer­ent sites as well. Here is the one for Yahoo! Games, and another (video) for NY Times.

  1. Here’s my writeup on that ver­sion. []

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