Apple recently just posted a new visual for their latest iPad Air. It features a voice-over from Robin Williams, from his character (John Keating) in Dead Poets Society–a classic!
Lo and behold, they’ve been featured on Wired.com’s Underwire section just recently. The article was about their music video for “Under Control”.
The dope part is that it was produced using an
“iPhone, a portable printer and a webcam.”
They performed the track in front of the webcam and printed it up into the handheld snapshots that fly by in the globe-hopping video, which hopscotches from Brooklyn to the Grand Canyon, Vegas, Hawaii and Australia at the speed of sound. They took additional shots using the iPhone, then mashed the production nightmare into an eye-tripping visual for their body-rocking song.
In other words, ApSci’s video has no video in it. No post-production either.
Very, very schneaky and creative I must say. Well done. Here’s the video.
- The group is made up of Bronx native Raphael LaMotta and Filipino-Australian Dana Diaz-Tutaan. [↩]
For those that don’t know, Apple’s WWDC (Worldwide Developers Conference) 2009 was this past Monday morning at Moscone West, San Francisco. It’s primarily for those developing for Apple’s products (OS X, iPhone apps, etc.) but it’s also for the Apple fans out there as the Keynote usually addresses new product releases, etc.
I was tuned in, listening to Ustream’s live stream of the Keynote.1 Pretty cool as you can multitask versus having to read every new updates on a blog. Though you have to give it up though as the photos on the blog updates are more eye candy.
Apple has taken over the ESPN homepage in the past. Their ads have successfully interacted with elements of the page, and not to mention, brought the clicks in as people have been intrigued by them. I know I was, as I had to replay them more than twice.
It seems that Apple just released their new iPod Shuffle today. VoiceOver seems to be the newest technology other than the new form-factor. They say its half-the-size of the previous one, and has a capacity of 4GB. In terms of color, its currently available in silver or black.
The only thing I’m worried about is that you have to use the built-in controls on the earphones that comes with it (or am I missing something?). That’s actually a pretty big one to weigh out.
That would suck if you’d like to use something else and/or replace it in the future. You won’t be able to Play, Pause, Skip, etc. Anyways, I personally wouldn’t buy this new one and would stick with the previous generation just because of the limitation of having to play songs only through the earphones.
I’m hoping I’m not the only one that finds this as a big concern.
For more details regarding the new iPod Shuffle’s earbud-controls, read up on Gizmodo’s article: Confirmed: Your iPod Shuffle Earbuds Need Proprietary Chip to Function.