#apple

Dope Music Video by ApSci — “Under Control”

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I first heard about ApSci1 through my broth­er Glen recent­ly. Then dug in to take a look on their site for some tunes, http://apsci.net.

Lo and behold, they’ve been fea­tured on Wired.com’s Under­wire sec­tion just recent­ly. The arti­cle was about their music video for “Under Con­trol”.

The dope part is that it was pro­duced using an “iPhone, a portable print­er and a web­cam.”

They per­formed the track in front of the web­cam and print­ed it up into the hand­held snap­shots that fly by in the globe-hop­ping video, which hop­scotch­es from Brook­lyn to the Grand Canyon, Vegas, Hawaii and Aus­tralia at the speed of sound. They took addi­tion­al shots using the iPhone, then mashed the pro­duc­tion night­mare into an eye-trip­ping visu­al for their body-rock­ing song.

In oth­er words, ApSci’s video has no video in it. No post-pro­duc­tion either.

Very, very schneaky and cre­ative I must say. Well done. Here’s the video.

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  1. The group is made up of Bronx native Raphael LaM­ot­ta and Fil­ipino-Aus­tralian Dana Diaz-Tutaan. [↩]

News from Apple WWDC 2009

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For those that don’t know, Apple’s WWDC (World­wide Devel­op­ers Con­fer­ence) 2009 was this past Mon­day morn­ing at Moscone West, San Fran­cis­co. It’s pri­mar­i­ly for those devel­op­ing for Apple’s prod­ucts (OS X, iPhone apps, etc.) but it’s also for the Apple fans out there as the Keynote usu­al­ly address­es new prod­uct releas­es, etc.

I was tuned in, lis­ten­ing to Ustream’s live stream of the Keynote.1 Pret­ty cool as you can mul­ti­task ver­sus hav­ing to read every new updates on a blog. Though you have to give it up though as the pho­tos on the blog updates are more eye can­dy.

Con­tin­ue read­ing →

  1. The record­ed stream can be seen here. Apple’s offi­cial record­ed video here. [↩]

Apple Ads on ESPN

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I saw this new Apple ad yes­ter­day on ESPN after read­ing about it from Ryan Sims. Its a cam­paign for the lat­est iPod shuf­fles.1

Apple has tak­en over the ESPN home­page in the past. Their ads have suc­cess­ful­ly inter­act­ed with ele­ments of the page, and not to men­tion, brought the clicks in as peo­ple have been intrigued by them. I know I was, as I had to replay them more than twice.

Con­tin­ue read­ing →

  1. Here’s my write­up on that ver­sion. [↩]

Apple’s New Ipod Shuffle

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It seems that Apple just released their new iPod Shuf­fle today. VoiceOver seems to be the newest tech­nol­o­gy oth­er than the new form-fac­tor. They say its half-the-size of the pre­vi­ous one, and has a capac­i­ty of 4GB. In terms of col­or, its cur­rent­ly avail­able in sil­ver or black.

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The only thing I’m wor­ried about is that you have to use the built-in con­trols on the ear­phones that comes with it (or am I miss­ing some­thing?). That’s actu­al­ly a pret­ty big one to weigh out.

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That would suck if you’d like to use some­thing else and/or replace it in the future. You won’t be able to Play, Pause, Skip, etc. Any­ways, I per­son­al­ly would­n’t buy this new one and would stick with the pre­vi­ous gen­er­a­tion just because of the lim­i­ta­tion of hav­ing to play songs only through the ear­phones.

I’m hop­ing I’m not the only one that finds this as a big con­cern.

Update
For more details regard­ing the new iPod Shuf­fle’s ear­bud-con­trols, read up on Giz­mod­o’s arti­cle: Con­firmed: Your iPod Shuf­fle Ear­buds Need Pro­pri­etary Chip to Func­tion.