Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile.
Quick take-aways below:
You can get the whole story here: http://goo.gl/KGJZPS
Diggin’ these campaign videos that Nike has been putting out. The headliner is Kevin Durant; with a bit of help from James Harden. Both athletes of course are stars, not only on the court but off.
I like how the play the game. They stay humble, and let their game talk for itself. Monsters.