Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile.
Quick take-aways below:
You can get the whole story here: http://goo.gl/KGJZPS
I drank some Mountain Dew when I was younger, till the likes of Red Bull/5‑hour Energy came about. I remember Mountain Dew as that was in Tom Cruise’s “Days of Thunder”. Remember that movie?
Anyways, I’m digging this campaign by Mountain Dew, entitled “Living Portrait”, showing of the brand’s All-Stars.
Diggin’ these campaign videos that Nike has been putting out. The headliner is Kevin Durant; with a bit of help from James Harden. Both athletes of course are stars, not only on the court but off.
I like how the play the game. They stay humble, and let their game talk for itself. Monsters.
This campaign was ran by Nike in the first quarter of 2012 for Kobe Bryant’s shoeline, the “Kobe VII”. Can’t beat humor and mega-stars.
Update
Nike Basketball seems to have taken down the campaign videos from their YouTube channel.
It’s not news to most that KIA has been producing awesome car commercials for the past couple of years now. They have been boosting up their marketing dollars with creativity and humor; and they have the increase in sale numbers to prove it. Whether the star of the show are characters from Yo Gabba Gabba, hamsters, or a basketball star on the rise—Blake Griffin.