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Unskippable Labs — The Mobile Recut

Unskip­pable Labs—a series of exper­i­ments in con­tent to under­stand mobile video adver­tis­ing from Google’s Art, Copy & Code team. The Mobile Recut took a suc­cess­ful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how sto­ry­telling changes on mobile.

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Quick take-aways below:

You can get the whole sto­ry here: http://goo.gl/KGJZPS

Mountain Dew’s Living Portrait Campaign

I drank some Moun­tain Dew when I was younger, till the likes of Red Bul­l/5-hour Ener­gy came about. I remem­ber Moun­tain Dew as that was in Tom Cruise’s “Days of Thun­der”. Remem­ber that movie?

Any­ways, I’m dig­ging this cam­paign by Moun­tain Dew, enti­tled “Liv­ing Por­trait”, show­ing of the brand’s All-Stars.

Nike #SummerIsSerious Campaign

Dig­gin’ these cam­paign videos that Nike has been putting out. The head­lin­er is Kevin Durant; with a bit of help from James Hard­en. Both ath­letes of course are stars, not only on the court but off.

I like how the play the game. They stay hum­ble, and let their game talk for itself. Mon­sters.

Nike #KobeSystem VII Campaign

This cam­paign was ran by Nike in the first quar­ter of 2012 for Kobe Bryant’s shoe­line, the “Kobe VII”. Can’t beat humor and mega-stars.

Update
Nike Bas­ket­ball seems to have tak­en down the cam­paign videos from their YouTube chan­nel.

Of Hamsters, and Blake Griffin?

It’s not news to most that KIA has been pro­duc­ing awe­some car com­mer­cials for the past cou­ple of years now. They have been boost­ing up their mar­ket­ing dol­lars with cre­ativ­i­ty and humor; and they have the increase in sale num­bers to prove it. Whether the star of the show are char­ac­ters from Yo Gab­ba Gab­ba, ham­sters, or a bas­ket­ball star on the rise—Blake Grif­fin.

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