Of Hamsters, and Blake Griffin?


It’s not news to most that KIA has been producing awesome car commercials for the past couple of years now. They have been boosting up their marketing dollars with creativity and humor; and they have the increase in sale numbers to prove it. Whether the star of the show are characters from Yo Gabba Gabba, hamsters, or a basketball star on the rise—Blake Griffin.

Joyride II” / Yo Gabba Gabba
[youtube]http://www.youtube.com/watch?v=sFanAW9oL30[/youtube]

Party Rock / Hamsters
[youtube]http://www.youtube.com/watch?v=4zJWA3Vo6TU[/youtube]

Dope right? They get you intrigued by multiple stimuli: sight and sound. Not only that, but they make you think who are these cartoon looking characters; why are these hamsters bigger than the car; and wow–how they can shuffle?!

Meanwhile, it’s been almost a year since the latest Slam Dunk competition hoisted Blake Griffin as its champion. What did he do? You might ask. Well, he dunked over a KIA Optima. Yah—I know, I would’ve thought it would be a Honda or Toyota, but a KIA? In the NBA Slam Dunk competition?

Anyways, it was a crazy dunk. He could have cleared a bigger size chassis for sure.

Here’s the commercial that was produced from it.
[youtube]http://www.youtube.com/watch?v=B98WC1FWe4k[/youtube]

But that’s not all of it. Recently KIA aired their new campaigns featuring Blake Griffin in humor-filled spots. I say it’s great timing with all these NBA news circulating trades and rumors this past week.

Here is the “Campsite” commercial.
[youtube]http://www.youtube.com/watch?v=AMy6g26qiaY[/youtube]

This one is entitled “Next Level Dunk” commercial (“Time to Shine”).
[youtube]http://www.youtube.com/watch?v=HezGNnmlwdU[/youtube]

Last but not least, here is the “Hair Salon” commercial. I think this one is the funniest yet.
[youtube]http://www.youtube.com/watch?v=n-AxWRVqE1E[/youtube]

“UVO. Play funk!” =)

Props goes out to the creatives at David & Goliath for an awesome job.