Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile.
Quick take-aways below:
You can get the whole story here: http://goo.gl/KGJZPS
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