Unskippable Labs — The Mobile Recut

Unskip­pable Labs—a series of exper­i­ments in con­tent to under­stand mobile video adver­tis­ing from Google’s Art, Copy & Code team. The Mobile Recut took a suc­cess­ful ad—Mountain Dew Kick­start’s “Come Alive”—and recut it three ways to see what we could learn about how sto­ry­telling changes on mobile.

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Quick take-aways below:

You can get the whole sto­ry here: http://goo.gl/KGJZPS