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Unskippable Labs – The Mobile Recut
Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile. [youtube]https://www.youtube.com/watch?v=6HHgzEGwil4[/youtube] Quick take-aways below: You can get the whole…
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University of California Identity
Late last year, the University of California (UC) introduced a new identity.
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Beck’s Live Beyond Labels
Beck’s Brewery, also known as Brauerei Beck & Co., recently made a campaign collaborating with great, well-known artists: Aerosyn-Lex Willy Chyr M.I.A. Geoff McFetridge Freegums Bert Rodriguez
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Undefeated Laces
Undefeated at it again. This time—shoelaces. They are available in lengths of 42″ and 54″. What will they brand next? Only time will tell.
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oki-ni Design Competition
As part of the next phase in the evolution of oki-ni (and to make sure that we keep the opinions of our customers at the forefront of what we’re doing), oki-ni.com are launching a worldwide competition. We’re looking for someone to design a logo that captures the essence of oki-ni.com in any way, shape or…