Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile.
Quick take-aways below:
You can get the whole story here: http://goo.gl/KGJZPS
Late last year, the University of California (UC) introduced a new identity.
Beck’s Brewery, also known as Brauerei Beck & Co., recently made a campaign collaborating with great, well-known artists:
What will they brand next? Only time will tell.
As part of the next phase in the evolution of oki-ni (and to make sure that we keep the opinions of our customers at the forefront of what we’re doing), oki-ni.com are launching a worldwide competition.
We’re looking for someone to design a logo that captures the essence of oki-ni.com in any way, shape or form. We need a graphic image (which can be absolutely anything) and a logo which reads oki-ni.com.
The winner/winners (we may use more than one for different projects that we embark upon) will receive £1000 worth of store credit each to spend on anything on the site. All entries should be submitted by midnight on Sunday 17th May, 2009 Please forward all entrants to charlotte@oki-ni.com or post to:
Logo Competition
oki-ni.com
20 Garrett Street
London EC1Y 0TWGood luck!
If you have questions, need details, etc., checkout oki-ni’s Facebook page.