Beck’s Live Beyond Labels

Beck’s Brewery, also known as Brauerei Beck & Co., recently made a campaign collaborating with great, well-known artists:

  • Aerosyn-Lex
  • Willy Chyr
  • M.I.A.
  • Geoff McFetridge
  • Freegums
  • Bert Rodriguez

The message:

believe in independent thinking, and that “the World can always use more art and less labels.”

By using their art & design prowess, they produced pieces for Beck’s. Here are the visuals that came about, which features six limited edition pieces.