I saw this new Apple ad yesterday on ESPN after reading about it from Ryan Sims. Its a campaign for the latest iPod shuffles.1
Apple has taken over the ESPN homepage in the past. Their ads have successfully interacted with elements of the page, and not to mention, brought the clicks in as people have been intrigued by them. I know I was, as I had to replay them more than twice.
It seems that Apple just released their new iPod Shuffle today. VoiceOver seems to be the newest technology other than the new form-factor. They say its half-the-size of the previous one, and has a capacity of 4GB. In terms of color, its currently available in silver or black.
The only thing I’m worried about is that you have to use the built-in controls on the earphones that comes with it (or am I missing something?). That’s actually a pretty big one to weigh out.
That would suck if you’d like to use something else and/or replace it in the future. You won’t be able to Play, Pause, Skip, etc. Anyways, I personally wouldn’t buy this new one and would stick with the previous generation just because of the limitation of having to play songs only through the earphones.
I’m hoping I’m not the only one that finds this as a big concern.
Apple introduced its new fourth generation of iPod Nanos today in 9 flavorful colors. Here are the features that set it apart vs. its predecessors1:
Colors of course! Silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.
Built-in audio recording features.
“Genius technology” which automatically creates playlists from songs in your music library that go great together, with just one click.
UI/UX improvements with the help of the accelerometer. This allows it to behave like the iPhone/iPod Touch between switching from Portrait to Landscape modes.
Improved 24 hours of music playback or four hours of video playback.
I just wonder if its still necessary to buy the Nike+ piece since this new Nano now have an accelerometer built-in. If any, they should modify the Nike+ piece to work with an iPod 1GB+ Shuffle; which will be tempting for me to buy and use when running. Better yet, just a standalone Nike+ piece that can sync on its own to the Nike+ site.