I saw this new Apple ad yesterday on ESPN after reading about it from Ryan Sims. Its a campaign for the latest iPod shuffles.1
Apple has taken over the ESPN homepage in the past. Their ads have successfully interacted with elements of the page, and not to mention, brought the clicks in as people have been intrigued by them. I know I was, as I had to replay them more than twice.
It seems that Apple just released their new iPod Shuffle today. VoiceOver seems to be the newest technology other than the new form-factor. They say its half-the-size of the previous one, and has a capacity of 4GB. In terms of color, its currently available in silver or black.
The only thing I’m worried about is that you have to use the built-in controls on the earphones that comes with it (or am I missing something?). That’s actually a pretty big one to weigh out.
That would suck if you’d like to use something else and/or replace it in the future. You won’t be able to Play, Pause, Skip, etc. Anyways, I personally wouldn’t buy this new one and would stick with the previous generation just because of the limitation of having to play songs only through the earphones.
I’m hoping I’m not the only one that finds this as a big concern.
PS. This is the second Flash ad that I can recall doing this “break” concept. The first one I saw to successfully fool me to doing a WTF-moment occured this past September. It was a Nintendo Wii game campaign for Wario Land: Shake It! on Youtube.
So what’s so different, a new body. The new iPod Touch looks like it came from Quicksilver’s board. It definitely got some ideas for the iPhone 3G’s contour, but its shiny and made from polished stainless steel. I won’t be surprised if we see Apple comes out with this chasis on the iPhone 3G in the Winter (pending the sale of the new iPod Touch of course).
Noting the built-in wireless support for Nike+, this sucks if Apple can’t just push a firmware update for iPhone 3G owners. I won’t necessarily be running with an iPhone as its freaking just too much to worry about and a distraction, but it just makes sense and a goodie for all Apple fans alike.
In terms of price-point, if comparing with the previous one, the new iPod Touch starts at $229 (8GB model) and is definitely worth the upgrade if you are looking to have the feature-set of the iPhone 3G w/o the phone. Now, if being compared against the iPhone 3G and basing on the fact that you are also looking for a phone, I don’t think its a good buy. Other than the subscription fee to a mobile carrier, the only feature that the new iPod Touch has over the iPhone 3G would probably be its built-in wireless integration with Nike+ (for now). With that said, if in the situation I just stated, I would still get an 8GB iPhone 3G over this new iPod Touch.
Apple introduced its new fourth generation of iPod Nanos today in 9 flavorful colors. Here are the features that set it apart vs. its predecessors1:
Colors of course! Silver, purple, blue, green, orange, yellow, pink, (PRODUCT) RED and black.
Built-in audio recording features.
“Genius technology” which automatically creates playlists from songs in your music library that go great together, with just one click.
UI/UX improvements with the help of the accelerometer. This allows it to behave like the iPhone/iPod Touch between switching from Portrait to Landscape modes.
Improved 24 hours of music playback or four hours of video playback.
I just wonder if its still necessary to buy the Nike+ piece since this new Nano now have an accelerometer built-in. If any, they should modify the Nike+ piece to work with an iPod 1GB+ Shuffle; which will be tempting for me to buy and use when running. Better yet, just a standalone Nike+ piece that can sync on its own to the Nike+ site.