#ipod

Apple Ads on ESPN

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I saw this new Apple ad yes­ter­day on ESPN after read­ing about it from Ryan Sims. Its a cam­paign for the lat­est iPod shuf­fles.1

Apple has tak­en over the ESPN home­page in the past. Their ads have suc­cess­ful­ly inter­act­ed with ele­ments of the page, and not to men­tion, brought the clicks in as peo­ple have been intrigued by them. I know I was, as I had to replay them more than twice.

Con­tin­ue read­ing →

  1. Here’s my write­up on that ver­sion. [↩]

Apple’s New Ipod Shuffle

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apple-ipod-shuffle-20090311

It seems that Apple just released their new iPod Shuf­fle today. VoiceOver seems to be the newest tech­nol­o­gy oth­er than the new form-fac­tor. They say its half-the-size of the pre­vi­ous one, and has a capac­i­ty of 4GB. In terms of col­or, its cur­rent­ly avail­able in sil­ver or black.

apple-ipod-shuffle-20090311-key apple-ipod-shuffle-20090311-controls

The only thing I’m wor­ried about is that you have to use the built-in con­trols on the ear­phones that comes with it (or am I miss­ing some­thing?). That’s actu­al­ly a pret­ty big one to weigh out.

apple-ipod-shuffle-20090311-controls-earphones

That would suck if you’d like to use some­thing else and/or replace it in the future. You won’t be able to Play, Pause, Skip, etc. Any­ways, I per­son­al­ly would­n’t buy this new one and would stick with the pre­vi­ous gen­er­a­tion just because of the lim­i­ta­tion of hav­ing to play songs only through the ear­phones.

I’m hop­ing I’m not the only one that finds this as a big con­cern.

Update
For more details regard­ing the new iPod Shuf­fle’s ear­bud-con­trols, read up on Giz­mod­o’s arti­cle: Con­firmed: Your iPod Shuf­fle Ear­buds Need Pro­pri­etary Chip to Func­tion.

Apple iPod Touch Ad Breaks Yahoo! Games

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Check out this very cre­ative Apple iPod Touch ad which appears to be “break­ing” the Yahoo! Games home­page.

Note: The music is by The Aster­oid Galaxy Tour, titled “Around The Bend”.

PS. This is the sec­ond Flash ad that I can recall doing this “break” con­cept. The first one I saw to suc­cess­ful­ly fool me to doing a WTF-moment occured this past Sep­tem­ber. It was a Nin­ten­do Wii game cam­paign for Wario Land: Shake It! on Youtube.

Apple Shines The New iPod Touch

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Not to be out­done by the new col­or­ful and sur­pris­ing­ly thin iPod Nanos, the sec­ond gen­er­a­tion iPod Touch made its debut as well in Apple’s Sep­tem­ber 2008 Spe­cial Event enti­tled “Let’s Rock”.


So what’s so dif­fer­ent, a new body. The new iPod Touch looks like it came from Quick­sil­ver’s board. It def­i­nite­ly got some ideas for the iPhone 3G’s con­tour, but its shiny and made from pol­ished stain­less steel. I won’t be sur­prised if we see Apple comes out with this cha­sis on the iPhone 3G in the Win­ter (pend­ing the sale of the new iPod Touch of course).
 

Oth­er new fea­tures are:

Not­ing the built-in wire­less sup­port for Nike+, this sucks if Apple can’t just push a firmware update for iPhone 3G own­ers. I won’t nec­es­sar­i­ly be run­ning with an iPhone as its freak­ing just too much to wor­ry about and a dis­trac­tion, but it just makes sense and a good­ie for all Apple fans alike.

In terms of price-point, if com­par­ing with the pre­vi­ous one, the new iPod Touch starts at $229 (8GB mod­el) and is def­i­nite­ly worth the upgrade if you are look­ing to have the fea­ture-set of the iPhone 3G w/o the phone. Now, if being com­pared against the iPhone 3G and bas­ing on the fact that you are also look­ing for a phone, I don’t think its a good buy. Oth­er than the sub­scrip­tion fee to a mobile car­ri­er, the only fea­ture that the new iPod Touch has over the iPhone 3G would prob­a­bly be its built-in wire­less inte­gra­tion with Nike+ (for now). With that said, if in the sit­u­a­tion I just stat­ed, I would still get an 8GB iPhone 3G over this new iPod Touch.

Apple Introduces New iPod Nanos

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Apple Intro­duces New iPod Nanos, orig­i­nal­ly uploaded by stechico.

Apple intro­duced its new fourth gen­er­a­tion of iPod Nanos today in 9 fla­vor­ful col­ors. Here are the fea­tures that set it apart vs. its pre­de­ces­sors1:

  • Col­ors of course! Sil­ver, pur­ple, blue, green, orange, yel­low, pink, (PRODUCT) RED and black.
  • Built-in audio record­ing fea­tures.
  • “Genius tech­nol­o­gy” which auto­mat­i­cal­ly cre­ates playlists from songs in your music library that go great togeth­er, with just one click.
  • UI/UX improve­ments with the help of the accelerom­e­ter. This allows it to behave like the iPhone/iPod Touch between switch­ing from Por­trait to Land­scape modes.
  • Improved 24 hours of music play­back or four hours of video play­back.

I just won­der if its still nec­es­sary to buy the Nike+ piece since this new Nano now have an accelerom­e­ter built-in. If any, they should mod­i­fy the Nike+ piece to work with an iPod 1GB+ Shuf­fle; which will be tempt­ing for me to buy and use when run­ning. Bet­ter yet, just a stand­alone Nike+ piece that can sync on its own to the Nike+ site.

  1. Para­phrased from Apple Insid­er arti­cle. [↩]