MasterCard “Timeline”

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Nice­ly done.

Mas­ter­Card spot by MacLaren McCann in Toron­to “cuts” through the clut­ter in the most lit­er­al sense of the word because of its focus on the pain, sac­ri­fice and human­i­ty behind every true sports icon. A hock­ey legend’s many sur­gi­cal scars from his play­ing days trace a hum­bling “time­line” across his skin. At the end, the play­er sim­ply sits in the lock­er room alone, a poignant image of a man who earned his acco­lades by pay­ing the painful price many times and always skat­ing back onto the ice for more. It’s Bob­by Orr, but he’s nev­er ID’d, imply­ing that his hard-earned achieve­ments out­live the fleet­ing fame. Besides, in Cana­da, they’ll know who he is.

Source via AdF­reak by David Gianata­sio

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