On Æsthetics


Mountain Dew’s Living Portrait Campaign

I drank some Moun­tain Dew when I was younger, till the likes of Red Bul­l/5-hour Ener­gy came about. I remem­ber Moun­tain Dew as that was in Tom Cruise’s “Days of Thun­der”. Remem­ber that movie?

Any­ways, I’m dig­ging this cam­paign by Moun­tain Dew, enti­tled “Liv­ing Por­trait”, show­ing of the brand’s All-Stars.

Nike #SummerIsSerious Campaign

Dig­gin’ these cam­paign videos that Nike has been putting out. The head­lin­er is Kevin Durant; with a bit of help from James Hard­en. Both ath­letes of course are stars, not only on the court but off.

I like how the play the game. They stay hum­ble, and let their game talk for itself. Mon­sters.

The New VSCO Cam

VSCO Cam is an easy-to-use iPhone cam­era app with ele­gant, min­i­mal pro­cess­ing options. The sleek inter­face and stream­lined work­flow enable you to quick­ly cre­ate beau­ti­ful images to share via major social media out­lets.

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Selecting Typography Using OS X’ Preview

I set out to using free, open-source web fonts for a par­tic­u­lar project late­ly. I’ve had book­marked some arti­cles a while back with some pret­ty cool com­bi­na­tions that will help the Design process move a long a bit faster. To name a few:

In those arti­cles where screen­shots of sam­ple com­bi­na­tions. I just saved them to my local dri­ve for com­par­i­son. If you don’t have Adobe Light­room (for its Sur­vey or Com­pare views) or Adobe Bridge (for its Thumb­nail view) but are on OS X, you can use Pre­view to com­pare the stills.

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