“To demonstrate the agility of the compact Toyota iQ, the car was turned into a mouse. This meant it was able move a cursor on a giant screen and operate a desktop computer.
Before a live audience the Toyota iQ did all the things a normal mouse does, just on a much larger scale.”
I saw this new Apple ad yesterday on ESPN after reading about it from Ryan Sims. Its a campaign for the latest iPod shuffles.[1]
Apple has taken over the ESPN homepage in the past. Their ads have successfully interacted with elements of the page, and not to mention, brought the clicks in as people have been intrigued by them. I know I was, as I had to replay them more than twice.
PS. This is the second Flash ad that I can recall doing this “break” concept. The first one I saw to successfully fool me to doing a WTF-moment occured this past September. It was a Nintendo Wii game campaign for Wario Land: Shake It! on Youtube.
An Introduction to OpenType Substitution Features2010/07/03 The Type1 format where 256 characters are assigned to keys on our keyboard, is becoming a thing of the past. We now design and produce OpenType fonts which can consist of thousands of characters — additional ligatures, various figure sets, small caps, stylistic alternates, … — referred to as glyphs. With these many sets of glyphs integrated in a single font, we are faced with the challenge of including definitions instructing the applications we're using when to show which glyph. Simply adding a glyph with a ligature to your font doesn’t mean the program you’re using knows when or how to apply it. Whether you want your typeface to change the sequence of f|f|i into the appropriate ligature or want to use old-style figures instead of tabular, you’ll need to add features to your font — glyph substitution definitions — to make it happen.
In this article we’ll give you a look behind the scenes of OpenType substitution features — a general rather than comprehensive overview as the subject is
Beautiful Photo Stack Gallery with jQuery and CSS3 | Codrops2010/06/28 In this tutorial we are going to create a nice and fresh image gallery. The idea is to show the albums as a slider, and when an album is chosen, we show the images of that album as a beautiful photo stack. In the photo stack view, we can browse through the images by putting the top most image behind all the stack with a slick animation.
We will use jQuery and CSS3 properties for the rotated image effect. We will also use the webkit-box-reflect property in order to mirror the boxes in the album view – check out the demo in Google Chrome or Apple Safari to see this wonderful effect.
We will also use a bit of PHP for getting the images from each album.
Attack2010/06/26 ATTACK is a multidisciplinary creative team that is an "agency within an agency" at Wieden+Kennedy New York. Balancing its small size with maintaining the functions of a full-service agency means that adaptability is fundamental to the team's operational ethos. ATTACK actualizes comprehensive solutions with a distinct point of view for W+K clients, internal W+K work and initiatives the team develops on its own.