Why Most Ideas Get Shot Down

Michael Iva’s man­i­festo, “100 Ways to Kill a Con­cept: Why Most Ideas Get Shot Down”.

So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your con­cept be killed by all the usual excuses you hear from your man­agers, your bosses, your spouses—excuses moti­vated by fear or pos­ses­sive­ness. In this wide-ranging man­i­festo, Iva offers you ways to per­suade some­one to embrace your idea, to not be swayed by neg­a­tive responses, and to uti­lize your creativity.

Here’s a list of cir­cum­stances that usu­ally fol­lows up once a con­cept is conceived:

  1. The boss won’t go for that.
  2. The lawyers won’t go for that.
  3. The accoun­tants won’t go for that.
  4. The client won’t go for that.
  5. The sales­peo­ple won’t go for that.
  6. The investors won’t go for that.
  7. So and so won’t like it.
  8. It’s not us.
  9. It won’t fit into our system.
  10. We’re not ready for that yet.
  11. I don’t think it will work.
  12. I don’t understand.
  13. Do you understand?
  14. Will any­one understand?
  15. What will they think of next?
  16. It’s polit­i­cally incorrect.
  17. It’s too complicated.
  18. It’s too late for that now.
  19. It’s too expensive.
  20. We’ll lose money.
  21. Why?
  22. What!?
  23. Who says?
  24. nobody will want that.
  25. Where are you com­ing from?
  26. It can’t be done.
  27. Have the com­mit­tee review it.
  28. Let’s do more research.
  29. Let’s take a vote on it.
  30. Let’s play devil’s advocate.
  31. I’ve never heard of such a thing.
  32. We’ve already tried that.
  33. That’s been done before.
  34. It’s not how we do things here.
  35. We’ve never done any­thing like that.
  36. We’ll get back to you.
  37. That’s a sub­ject for another meeting.
  38. It cre­ates more prob­lems than it solves.
  39. Sounds like too many problems.
  40. That only solves some of the problems.
  41. That’s going to cause problems.
  42. Here we go again.
  43. That’s unique, but…
  44. Very inter­est­ing, but…
  45. I under­stand, but…
  46. I love it, but…
  47. Great idea, but…
  48. Yes, but…
  49. Sounds sim­ple, but…
  50. But…
  51. It’s just not for us.
  52. Try again.
  53. That sucks.
  54. needs more pizzazz!
  55. I don’t like it.
  56. Have you thought it through?
  57. It won’t sell.
  58. Maybe next time.
  59. Another day.
  60. What are peo­ple going to say?
  61. Peo­ple will think we’re nuts!
  62. That’s BS.
  63. Be real­is­tic.
  64. How about this instead?
  65. Get a grip!
  66. Are you serious?
  67. That turns me off!
  68. The client is too lib­eral for that.
  69. The client is too con­ser­v­a­tive for that.
  70. What else do you have?
  71. So!
  72. So what?
  73. Oh…
  74. Oh?
  75. Oh, really!
  76. Get real, it’s not feasible.
  77. Sounds crazy!
  78. nobody does that.
  79. Are you kid­ding me?
  80. That’s too off the wall.
  81. You can’t argue with success.
  82. You can’t fight City Hall.
  83. We don’t have time to do it.
  84. Let’s not reach beyond our grasp.
  85. We’re overex­tended already.
  86. Let’s wait ‘til we see the numbers.
  87. You’re propos­ing what?
  88. Let’s not rock the boat.
  89. Silence.
  90. Laugh­ter.
  91. Boos.
  92. Where did that come from?
  93. I’ve got a bet­ter idea.
  94. Hey, there’s a reces­sion going on.
  95. We’ve never done any­thing like that.
  96. The press will kill us.
  97. That’s not your deci­sion to make.
  98. We’ll step on too many toes.
  99. Just leave it to me; I’ll take care of it.
  100. You could lose your job for that…

Most of those sound famil­iar? I bet.

You may read more about the man­i­festo and/or down­load the PDF ver­sion here. Inter­est­ing indeed.

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