-
Toyota iQ “Nimble As A Mouse” Campaign
Cool campaign by Toyota iQ. “To demonstrate the agility of the compact Toyota iQ, the car was turned into a mouse. This meant it was able move a cursor on a giant screen and operate a desktop computer. Before a live audience the Toyota iQ did all the things a normal mouse does, just on…
-
Art Inspired by Cars
Two typographers ( Pierre & Damien / plmd.me ) and a pro race pilot (Stef van Campenhoudt) collaborated to design a font with a car. The car movements were tracked using a custom software, designed by interactive artist Zachary Lieberman. ( openframeworks.cc ) Here’s the video, When Driving Becomes Writing (iQ Font: The Making Of).…
-
the trade
i have had my emerald green, toyota 98 camry LE for about five years. since it is the almost the end of the year, and the fact that most great deals on cars occur during the holidays—it was time to trade it back in. the day was saturday afternoon…supposedly at norwalk toyota, where we got…