Beck’s Live Beyond Labels

Beck’s Brew­ery, also known as Brauerei Beck & Co., recently made a cam­paign col­lab­o­rat­ing with great, well-known artists:

  • Aerosyn-Lex
  • Willy Chyr
  • M.I.A.
  • Geoff McFetridge
  • Freegums
  • Bert Rodriguez

The mes­sage:

believe in inde­pen­dent think­ing, and that “the World can always use more art and less labels.”

By using their art & design prowess, they pro­duced pieces for Beck’s. Here are the visu­als that came about, which fea­tures six lim­ited edi­tion pieces.

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