Nike is pretty new to the Snowboard market. Here is their creative for Nike Zoom Kaiju.
He’s been thinking of doing something like this and usually holds his Powershot with his right hand while going down the slopes. The only problem with his technique is that it somewhat hinders his balance. One the other hand, the only down side to probably having the camera on your head is that you really got to be careful of how you ride, and not get into some sort of face plant, aka. kissing powder =)
Here’s a live shot of it in use:
Source via Greyscale Gorilla.
PS. Horry cow—it’s still dumping in Tahoe since last week’s storm. Check out the conditions via Snow Bomb.
It seems that Nike is set to release its Fall/Winter 2008 line of snowboard boots. They promoted their new line via some toy boots (as in the photos in this post). I wonder who Nike will get to join their team. For sure not Shaun White as he just inked a 10-year endorsement deal with Burton early this year. That, and it’s just going to be weird seeing him go with Nike as Burton has been there since he was a little kid.
I have to give it to Nike though, they’ll probably attract some share of the market as they are a well known brand. I just don’t know if they will attract those season-riders (such as myself) as I have been a brand-whore with ThirtyTwo in terms of snowboard boots. They are just damn comfortable and does what it needs to do to have me ride all day/night long.
Anyways, time will tell if Nike’s snowboarding line will be a hit or miss1.
Source via CtotheJL.
- PS. Nike—if you need a tester/reviewer, I’ll be more than up for it =) [↩]
Caren, Jenn and I left Friday, 3/31 around 2pm.ish from SF/Alameda. With rainy weather, Friday traffic, an avalanche, bathroom-breaks, multiple road closures and detours, etc… we finally manage to arrive at Mammoth Lakes Saturday, 4/1 around 6am. Being that we only had one day to board, I didn’t even sleep after taking the 13-hour-drive shift. Man… I was knocked out Saturday night. Good times.