With the recent announce­ment of Google’s rebrand­ed Urchin, Google Ana­lyt­ics is FREE for peo­ple to use and improve their web­site’s traf­fic and sell­ing point. The only lim­i­ta­tion to this would be for the par­tic­u­lar site to have less than 5 mil­lion page views per month. Unless your site pumps iron like the peo­ple over at the GYM, you should be OK with this. If this is not the case for your site’s traf­fic but are an AdWords user, you’re in there like swimwear.

I haven’t tak­en a clos­er look at this yet as Google seems to be upgrad­ing the old accounts from Urchin to their new sys­tem. How­ev­er, I did man­age to sneak a peek on one of the account infor­ma­tion pages. It seems that you can have more than one web­site per account. That would prob­a­bly be why-should-I-use-this rea­son #2.

With Adap­tive Path’s Mea­sure Map and Inman’s Mint, I won­der how gAn­a­lyt­ics* would do with the blo­gos­phere cit­i­zens. It’ll be very inter­est­ing to get some type of com­par­i­son between those three apps above in terms of every­day needs, func­tion­al­i­ty and usabil­i­ty. Maybe its time for me to upgrade from PHPee’s Pow­er Phlog­ger to one of these. I’d prob­a­bly try out gAn­a­lyt­ics since its FREE and open to the pub­lic ver­sus Mea­sure Map which is still in beta and invite-only mode… hope to get my invite soon =)

Note: Amit Agar­w­al wrote an infor­ma­tive arti­cle of gAn­a­lyt­ics* which lists 10 inter­est­ing things about it.

*gAnalytics—I thought I’d try slang­ing. Besides, it fol­lows gMail. That and OM did it to GYM. HA!