#advertising

MasterCard “Timeline”

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Nice­ly done.

Mas­ter­Card spot by MacLaren McCann in Toron­to “cuts” through the clut­ter in the most lit­er­al sense of the word because of its focus on the pain, sac­ri­fice and human­i­ty behind every true sports icon. A hock­ey leg­end’s many sur­gi­cal scars from his play­ing days trace a hum­bling “time­line” across his skin. At the end, the play­er sim­ply sits in the lock­er room alone, a poignant image of a man who earned his acco­lades by pay­ing the painful price many times and always skat­ing back onto the ice for more. It’s Bob­by Orr, but he’s nev­er ID’d, imply­ing that his hard-earned achieve­ments out­live the fleet­ing fame. Besides, in Cana­da, they’ll know who he is.

Source via AdF­reak by David Gianata­sio

ABC Refuse to Run Repower American Ad

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After the pres­i­den­tial debate last night, most high pro­file chan­nels ran ads from oil com­pa­nies (ABC had Chevron, CBS had Exxon, and CNN had the coal lob­by). Notic­ing that there’s some­thing a bit off, the We Cam­paign1 is flag­ging ABC to recon­sid­er their actions for refus­ing to run the Repow­er Amer­i­ca ad (below) last week2.

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ABC recent­ly refused to run our Repow­er Amer­i­ca ad, even though they run ads from oil com­pa­nies that mis­lead the Amer­i­can peo­ple about the role fos­sil fuels play in the cli­mate cri­sis.

They recent­ly start­ed a peti­tion and sent out a mes­sage ear­li­er this after­noon:

Our Repow­er Amer­i­ca ad has a clear and sim­ple message—that mas­sive spend­ing by oil and coal com­pa­nies on adver­tis­ing is a key rea­son our nation has­n’t switched to clean and renew­able sources for our ener­gy.

The peti­tion is to “send a mes­sage to ABC and tell them to air the Repow­er Amer­i­ca ad this Fri­day on 20/20.” The We Cam­paign is work­ing on get­ting 100,000 pub­lic com­ments to ABC before 20/20’s next air­ing. They are cur­rent­ly (at the time of this post­ing) near 25,000 mark.

You can get more info, sign the peti­tion, view the ad, etc. by going to: wecansolveit.org/ABC

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  1. The We Cam­paign is a project of The Alliance for Cli­mate Protection—a non­prof­it, non­par­ti­san effort found­ed by Nobel lau­re­ate and for­mer Vice Pres­i­dent Al Gore. The goal of the Alliance is to build a move­ment that cre­ates the polit­i­cal will to solve the cli­mate crisis—in part through repow­er­ing Amer­i­ca with 100 per­cent of its elec­tric­i­ty from clean ener­gy sources with­in 10 years. Our econ­o­my, nation­al secu­ri­ty, and cli­mate can’t afford to wait. [↩]
  2. The ad that takes on the same oil and coal lob­by. [↩]

Declare Yourself Public Service Announcements

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Declare Your­self teamed up with pho­tog­ra­phers Mark Lid­dell and David LaChapelle along with Jes­si­ca Alba, Christi­na Aguil­era, Jonathan Ben­nett, LaToya Lon­don and Andre 3000 to bring some PSAs to get peo­ple to vote this upcom­ing Novem­ber’s Pres­i­den­tial Elec­tions.

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Diesel XXX Party Promotions

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Diesel XXX Party 20081011

Diesel, “the Ital­ian jeans, casu­als and oth­er cloth­ing man­u­fac­tur­er”, has been pro­mot­ing their “XXX Par­ty” which will be launch­ing on Octo­ber 11, 2008. It will be held in 17 cities around the globe:Tokyo, Bei­jing, Dubai, Athens, Helsin­ki, Ams­ter­dam, Barcelona, Copen­hagen, Milan, Munich, Paris, Oslo, Stock­holm, Zurich, Lon­don, Sao Pao­lo, and New York.

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