MasterCard spot by MacLaren McCann in Toronto “cuts” through the clutter in the most literal sense of the word because of its focus on the pain, sacrifice and humanity behind every true sports icon. A hockey legend’s many surgical scars from his playing days trace a humbling “timeline” across his skin. At the end, the player simply sits in the locker room alone, a poignant image of a man who earned his accolades by paying the painful price many times and always skating back onto the ice for more. It’s Bobby Orr, but he’s never ID’d, implying that his hard-earned achievements outlive the fleeting fame. Besides, in Canada, they’ll know who he is.
After the presidential debate last night, most high profile channels ran ads from oil companies (ABC had Chevron, CBS had Exxon, and CNN had the coal lobby). Noticing that there’s something a bit off, the We Campaign1 is flagging ABC to reconsider their actions for refusing to run the Repower America ad (below) last week2.
ABC recently refused to run our Repower America ad, even though they run ads from oil companies that mislead the American people about the role fossil fuels play in the climate crisis.
They recently started a petition and sent out a message earlier this afternoon:
Our Repower America ad has a clear and simple message—that massive spending by oil and coal companies on advertising is a key reason our nation hasn’t switched to clean and renewable sources for our energy.
The petition is to “send a message to ABC and tell them to air the Repower America ad this Friday on 20/20.” The We Campaign is working on getting 100,000 public comments to ABC before 20/20’s next airing. They are currently (at the time of this posting) near 25,000 mark.
The We Campaign is a project of The Alliance for Climate Protection—a nonprofit, nonpartisan effort founded by Nobel laureate and former Vice President Al Gore. The goal of the Alliance is to build a movement that creates the political will to solve the climate crisis—in part through repowering America with 100 percent of its electricity from clean energy sources within 10 years. Our economy, national security, and climate can’t afford to wait. [↩]
The ad that takes on the same oil and coal lobby. [↩]
Diesel, “the Italian jeans, casuals and other clothing manufacturer”, has been promoting their “XXX Party” which will be launching on October 11, 2008. It will be held in 17 cities around the globe:Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sao Paolo, and New York.