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Unskippable Labs – The Mobile Recut
Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile. [youtube]https://www.youtube.com/watch?v=6HHgzEGwil4[/youtube] Quick take-aways below: You can get the whole…