Saw Jobs (the movie) final­ly. This thing is a good source of inspi­ra­tion for cre­atives. One of the mono­logue’s that I still remem­ber is the one that Matthew Modine said (por­tray­ing John Scul­ley in the screen­cap above):

You can make a great prod­uct, but you have to con­vince peo­ple that what you’re sell­ing is greater.

This does­n’t only deal with mate­r­i­al prod­ucts per se, but our­selves.