World of Red Bull Commercial

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It’s been a while since I’ve seen some­thing well made for a TV spot, or one that gave me goose­bumps. Not only was it well put but this Red Bull com­mer­cial was tru­ly inspi­ra­tional, and cre­ative. Cre­ative not only with the videog­ra­phy and edits, but also the tech­no­log­i­cal col­lab­o­ra­tion with Shaz­am.

When a mobile user with Shaz­am tags the track dur­ing the com­mer­cial, they are greet­ed with Red Bull Launch­pad:

One can then: down­load free music tracks; watch Red Bull TV com­mer­cials; share the expe­ri­ence with their friends; etc.

Over­all, an awe­some mar­ket­ing project. Kudos!

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