Memos from June 2011


Why Most Ideas Get Shot Down

Michael Iva’s man­i­festo, “100 Ways to Kill a Con­cept: Why Most Ideas Get Shot Down”.

So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your con­cept be killed by all the usu­al excus­es you hear from your man­agers, your boss­es, your spouses—excuses moti­vat­ed by fear or pos­ses­sive­ness. In this wide-rang­ing man­i­festo, Iva offers you ways to per­suade some­one to embrace your idea, to not be swayed by neg­a­tive respons­es, and to uti­lize your cre­ativ­i­ty.

Here’s a list of cir­cum­stances that usu­al­ly fol­lows up once a con­cept is con­ceived:

  1. The boss won’t go for that.
  2. The lawyers won’t go for that.
  3. The accoun­tants won’t go for that.
  4. The client won’t go for that.
  5. The sales­peo­ple won’t go for that.
  6. The investors won’t go for that.
  7. So and so won’t like it.
  8. It’s not us.
  9. It won’t fit into our sys­tem.
  10. We’re not ready for that yet.
  11. I don’t think it will work.
  12. I don’t under­stand.
  13. Do you under­stand?
  14. Will any­one under­stand?
  15. What will they think of next?
  16. It’s polit­i­cal­ly incor­rect.
  17. It’s too com­pli­cat­ed.
  18. It’s too late for that now.
  19. It’s too expen­sive.
  20. We’ll lose mon­ey.
  21. Con­tin­ue read­ing →

Jalen x Lil Demon x American Apparel

If you have been fol­low­ing Jalen Tester­man and Ange­lo “Lil Demon” Bali­gad, then you’re in for a treat. Amer­i­can Appar­el recent­ly released a new cam­paign with the two show­ing what they do best with AA’s new wear for the sea­son.

You may check out the video here.

Buck 65 Music Video Treatment by Travis Hopkins

Check out this video with dope typo­graph­ic-motion treat­ment by Travis Hop­kins, BUCK 65 “Super­stars Don’t Love”.

This is a spec­u­la­tive music video I made for The Leg­endary Buck 65. It is com­prised of over 60 fic­tion­al movie title cards inspired by the lyrics of the track “Super­stars Don’t Love” off Buck’s 2011 release “20 Odd Years”.