Michael Iva’s manifesto, “100 Ways to Kill a Concept: Why Most Ideas Get Shot Down”.
So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your concept be killed by all the usual excuses you hear from your managers, your bosses, your spouses—excuses motivated by fear or possessiveness. In this wide-ranging manifesto, Iva offers you ways to persuade someone to embrace your idea, to not be swayed by negative responses, and to utilize your creativity.
Here’s a list of circumstances that usually follows up once a concept is conceived:
- The boss won’t go for that.
- The lawyers won’t go for that.
- The accountants won’t go for that.
- The client won’t go for that.
- The salespeople won’t go for that.
- The investors won’t go for that.
- So and so won’t like it.
- It’s not us.
- It won’t fit into our system.
- We’re not ready for that yet.
- I don’t think it will work.
- I don’t understand.
- Do you understand?
- Will anyone understand?
- What will they think of next?
- It’s politically incorrect.
- It’s too complicated.
- It’s too late for that now.
- It’s too expensive.
- We’ll lose money.