From John­ny Cup­cakes:

Ran­dom­ly putting baked items on t‑shirts and hav­ing an entire brand revolve around it is free for any­one to do. I don’t own food. How­ev­er, I did indeed start this brand of mine 8 years ago, hav­ing it’s main focus be revolved around cup­cakes and any­thing asso­ci­at­ed with it. In the inde­pen­dent t‑shirt indus­try, I believe I was the first per­son to go all out with this cup­cake / bak­ing motif. I’ve made a tremen­dous amount of sac­ri­fices and risks to make it the home­grown, fam­i­ly run, fun, lim­it­ed busi­ness that it is, since I dropped out of high school and sold my t‑shirts out of my rusty car. With my brands main focus on my cus­tomers and their expe­ri­ence, I think I’ve been doing a pret­ty swell job at it.

Last Spring I was alert­ed by a cus­tomer who hap­pened to work at a pop­u­lar mall sports­wear store. This cus­tomer of mine caught a glimpse of his manager’s cat­a­log which had var­i­ous items that were being released in the near future at all of their mall loca­tions. One of the items in this com­pa­nies cat­a­log was a “Make Pas­try Not War” t‑shirt. Not only was it a very sim­i­lar slo­gan, but it had the same EXACT place­ment, font, EVEN A CUPCAKE in the cen­ter of the t‑shirt. This was no coin­ci­dence. Weeks lat­er my inbox was flood­ed with furi­ous John­ny Cup­cakes cus­tomers who saw this same cat­a­log with the ‘Pas­try’ design in it. I could of made a big deal about it online, mak­ing every­one else aware of it. Instead, I decid­ed not to be a cry baby and post it all over the inter­net, so I sought out a dif­fer­ent route. I decid­ed to con­tact my trade­mark attor­ney, who then con­tact­ed the own­ers of Pas­try / Pas­try Kicks. We got in touch with the Pres­i­dent of a cer­tain mall chain-store who end­ed up declin­ing the order of all ‘Make Pas­try Not War’ t‑shirts.

Recent­ly I’ve received sev­er­al e‑mails from con­fused and upset cus­tomers of mine. Now, 2 oth­er designs have appeared on their web­site. You be the judge…

The thing that baf­fles me, is why would two girls who’re famous via MTV, have to stoop so low to cre­ate such sim­i­lar items, nev­er mind brand? Maybe they’re both real­ly great girls who hap­pened to hire some not-so-great design­ers? I’m not sure what the case is, but I do know that this should be brought to every­ones atten­tion.

Spread the word, re-post all of this, and/or express your opin­ions to ALL of the con­tacts below:

Cus­tomer ser­vice toll free Num­ber
1–800-970‑0776
Mon-Fri 9AM-6PM. Sat 10AM-5PM (ET).

http://www.pastrykicks.com/contact/
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help@pastrykicks.com
hr@adjmi-apparel.com