Diesel, “the Italian jeans, casuals and other clothing manufacturer”, has been promoting their “XXX Party” which will be launching on October 11, 2008. It will be held in 17 cities around the globe:Tokyo, Beijing, Dubai, Athens, Helsinki, Amsterdam, Barcelona, Copenhagen, Milan, Munich, Paris, Oslo, Stockholm, Zurich, London, Sao Paolo, and New York.

Headliners include: N.E.R.D., M.I.A., Chaka Khan, Joel & Benji Madden, 2ManyDJs, Soulwax, Mr. Oizo, Junkie XL, Steve Aoki, Uffie, David Holmes, Pedro Winter, The Cool Kids, Lindstrom, Sister Bliss, New York Pony Club, The View, Mark Ronson, and many more.

Now, other than a clean, grungy splash page for the party, the marketing team came up with a widget (promo video) to have party goers and supporters alike forward the word to their friends and families. I got a laugh out of it and think the use of the illustrated parts and/or cartoons were awesome. That and entitling it SFW XXX is pretty genius:

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Thanks to Mik for forwarding the video.