Just received news through the Amazon Associates Team that their aStore has gone to beta. What is it?

aStore vastly expands on our current link type offerings by giving you the ability to build a dedicated shopping area that can be embedded within, or linked to from, your website.

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Build your own professional online store featuring Amazon.com products in minutes with no programming skills required. Because aStore is a dedicated shopping area for your site, it is a great complimentary product for your existing Amazon product links. Visitors to your site get a professional shopping experience through your unique selection of products and categories and the features of Amazon.com you have chosen including Customer Reviews, Listmania, and more. The checkout process is completed through Amazon.com.

You may view the demo store to see an example of a stand-alone store.