Just received news through the Ama­zon Asso­ciates Team that their aStore has gone to beta. What is it?

aStore vast­ly expands on our cur­rent link type offer­ings by giv­ing you the abil­i­ty to build a ded­i­cat­ed shop­ping area that can be embed­ded with­in, or linked to from, your web­site.

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Build your own pro­fes­sion­al online store fea­tur­ing Amazon.com prod­ucts in min­utes with no pro­gram­ming skills required. Because aStore is a ded­i­cat­ed shop­ping area for your site, it is a great com­pli­men­ta­ry prod­uct for your exist­ing Ama­zon prod­uct links. Vis­i­tors to your site get a pro­fes­sion­al shop­ping expe­ri­ence through your unique selec­tion of prod­ucts and cat­e­gories and the fea­tures of Amazon.com you have cho­sen includ­ing Cus­tomer Reviews, List­ma­nia, and more. The check­out process is com­plet­ed through Amazon.com.

You may view the demo store to see an exam­ple of a stand-alone store.