It’s been a while since I’ve seen something well made for a TV spot, or one that gave me goosebumps. Not only was it well put but this Red Bull commercial was truly inspirational, and creative. Creative not only with the videography and edits, but also the technological collaboration with Shazam.
When a mobile user with Shazam tags the track during the commercial, they are greeted with Red Bull Launchpad:
One can then: download free music tracks; watch Red Bull TV commercials; share the experience with their friends; etc.
Overall, an awesome marketing project. Kudos!