Pastry vs. Johnny Cupcakes?

From Johnny Cupcakes:

Ran­domly putting baked items on t-shirts and hav­ing an entire brand revolve around it is free for any­one to do. I don’t own food. How­ever, I did indeed start this brand of mine 8 years ago, hav­ing it’s main focus be revolved around cup­cakes and any­thing asso­ci­ated with it. In the inde­pen­dent t-shirt indus­try, I believe I was the first per­son to go all out with this cup­cake / bak­ing motif. I’ve made a tremen­dous amount of sac­ri­fices and risks to make it the home­grown, fam­ily run, fun, lim­ited busi­ness that it is, since I dropped out of high school and sold my t-shirts out of my rusty car. With my brands main focus on my cus­tomers and their expe­ri­ence, I think I’ve been doing a pretty swell job at it.

Last Spring I was alerted by a cus­tomer who hap­pened to work at a pop­u­lar mall sports­wear store. This cus­tomer of mine caught a glimpse of his manager’s cat­a­log which had var­i­ous items that were being released in the near future at all of their mall loca­tions. One of the items in this com­pa­nies cat­a­log was a “Make Pas­try Not War” t-shirt. Not only was it a very sim­i­lar slo­gan, but it had the same EXACT place­ment, font, EVEN A CUPCAKE in the cen­ter of the t-shirt. This was no coin­ci­dence. Weeks later my inbox was flooded with furi­ous Johnny Cup­cakes cus­tomers who saw this same cat­a­log with the ‘Pas­try’ design in it. I could of made a big deal about it online, mak­ing every­one else aware of it. Instead, I decided not to be a cry baby and post it all over the inter­net, so I sought out a dif­fer­ent route. I decided to con­tact my trade­mark attor­ney, who then con­tacted the own­ers of Pas­try / Pas­try Kicks. We got in touch with the Pres­i­dent of a cer­tain mall chain-store who ended up declin­ing the order of all ‘Make Pas­try Not War’ t-shirts.

Recently I’ve received sev­eral e-mails from con­fused and upset cus­tomers of mine. Now, 2 other designs have appeared on their web­site. You be the judge…


The thing that baf­fles me, is why would two girls who’re famous via MTV, have to stoop so low to cre­ate such sim­i­lar items, never mind brand? Maybe they’re both really great girls who hap­pened to hire some not-so-great design­ers? I’m not sure what the case is, but I do know that this should be brought to every­ones attention.

Spread the word, re-post all of this, and/or express your opin­ions to ALL of the con­tacts below:

Cus­tomer ser­vice toll free Number
Mon-Fri 9AM-6PM. Sat 10AM-5PM (ET).


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    • sherwin

      Frankly, I don’t think the Sim­mons sis­ters had a clue. But like Johnny men­tioned, I think it’s the “design­ers” who sent their “designs” to Pas­try. Any­ways, the bot­tom line still sucks as the “designs” have the brand Pas­try on them. I hope it all gets worked out.

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