Unskippable Labs—a series of experiments in content to understand mobile video advertising from Google’s Art, Copy & Code team. The Mobile Recut took a successful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how storytelling changes on mobile.

[youtube]https://www.youtube.com/watch?v=6HHgzEGwil4[/youtube]

Quick take-aways below:

You can get the whole story here: http://goo.gl/KGJZPS