Memos from October 2009

Elements of Typographic Design


Lan­guage is entwined with typo­graphy. Type can be defined as the dis­play and arrange­ment of lan­guage. As design­ers, we should care about this.

Type­set­ting is the pro­cess of tak­ing raw text and mark­ing it up. Mak­ing head­ings, lists, emphas­ised text etc.

The typo­graphic grid is a found­a­tion upon which lay­outs can be built.

Con­cep­tu­ally, con­tent has lev­els of import­ance. Typo­graph­ic­ally, Hier­archy visu­al­ises this.

The font used to dis­play the con­tent.

How the arrange­ment and lay­out of the type aids read­ing.

Com­bin­ing type with oth­er graph­ic ele­ments such as pho­to­graphs, illus­tra­tions, video or oth­er UI ele­ments.

Col­our, when dis­cussed in typo­graphic terms, can mean two things: red, green, blue etc. or dark or light typo­graphic col­our. Dark typo­graphic col­our is dense type–tight lead­ing or line height, tight white­space. Light typo­graphic col­our is the oppo­site.

One of the unfor­tu­nate things on the web is that, gen­er­ally, we’re design­ing not know­ing what the con­tent is. We have an idea of what the con­tent might be, but when deal­ing with con­tent man­age­ment sys­tems and the flow of data, it’s very dif­fi­cult to know. But con­tent is an import­ant part of typo­graphic design and this con­nec­tion is one of the cas­u­al­ties of the web stand­ards man­tra of sep­ar­at­ing con­tent and present­a­tion. When we do that, it’s very dif­fi­cult to tell stor­ies with design.

Source via Mark Boul­ton.

London to Paris

I haven’t trav­eled from Lon­don to Paris straight, but did over­sleep and miss a tour coach along with my room­mate this past March (too much exploring/partying I guess, and lack of sleep). We hopped on the Eurostar bul­let train to try and catch the rest of the Con­ti­ki group at the Lon­don Pub, but were 10-min­utes late and had to catch the next one =\

Any­ways, ‘Lon­don to Paris’. present ‘Lon­don to Paris’, direct­ed by Grace Lado­ja, doc­u­ments 10 rid­ers from all over the world mak­ing the track bike jour­ney from Lon­don to Paris to meet Lance Arm­strong as the Tour De France 2009 comes to a close. Made in asso­ci­a­tion with Nike Sports­wear’s CTRS project, the film’s NYC pre­miere is set for late Octo­ber 2009…

Source via slamx­hype.