Memos from January 2009
From Johnny Cupcakes:
Randomly putting baked items on t‑shirts and having an entire brand revolve around it is free for anyone to do. I don’t own food. However, I did indeed start this brand of mine 8 years ago, having it’s main focus be revolved around cupcakes and anything associated with it. In the independent t‑shirt industry, I believe I was the first person to go all out with this cupcake / baking motif. I’ve made a tremendous amount of sacrifices and risks to make it the homegrown, family run, fun, limited business that it is, since I dropped out of high school and sold my t‑shirts out of my rusty car. With my brands main focus on my customers and their experience, I think I’ve been doing a pretty swell job at it.
I never noticed the poster from up close while on the street, but its a very interesting Design when I finally did. If you haven’t seen the movie at all, you might say that the designer made a mistake of reversing the words. However, if you have, it all makes sense.
The bottom line—definitely go see the movie.
Source via IMP Awards.