It seems that Nike is set to release its Fall/Winter 2008 line of snow­board boots. They pro­moted their new line via some toy boots (as in the pho­tos in this post). I won­der who Nike will get to join their team. For sure not Shaun White as he just inked a 10-year endorse­ment deal with Bur­ton early this year. That, and it’s just going to be weird see­ing him go with Nike as Bur­ton has been there since he was a lit­tle kid.

I have to give it to Nike though, they’ll prob­a­bly attract some share of the mar­ket as they are a well known brand. I just don’t know if they will attract those season-riders (such as myself) as I have been a brand-whore with Thir­tyTwo in terms of snow­board boots. They are just damn com­fort­able and does what it needs to do to have me ride all day/night long.

Any­ways, time will tell if Nike’s snow­board­ing line will be a hit or miss¹.

Source via CtotheJL.

1. PS. Nike—if you need a tester/reviewer, I’ll be more than up for it =) [↩]