Diesel, “the Ital­ian jeans, casu­als and other cloth­ing man­u­fac­turer”, has been pro­mot­ing their “XXX Party” which will be launch­ing on Octo­ber 11, 2008. It will be held in 17 cities around the globe:Tokyo, Bei­jing, Dubai, Athens, Helsinki, Ams­ter­dam, Barcelona, Copen­hagen, Milan, Munich, Paris, Oslo, Stock­holm, Zurich, Lon­don, Sao Paolo, and New York.

Head­lin­ers include: N.E.R.D., M.I.A., Chaka Khan, Joel & Benji Mad­den, 2ManyDJs, Soul­wax, Mr. Oizo, Junkie XL, Steve Aoki, Uffie, David Holmes, Pedro Win­ter, The Cool Kids, Lind­strom, Sis­ter Bliss, New York Pony Club, The View, Mark Ron­son, and many more.

Now, other than a clean, grungy splash page for the party, the mar­ket­ing team came up with a wid­get (promo video) to have party goers and sup­port­ers alike for­ward the word to their friends and fam­i­lies. I got a laugh out of it and think the use of the illus­trated parts and/or car­toons were awe­some. That and enti­tling it SFW XXX is pretty genius:

Thanks to Mik for for­ward­ing the video.