#hockey


MasterCard “Timeline”

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Nicely done.

Mas­ter­Card spot by MacLaren McCann in Toronto “cuts” through the clut­ter in the most lit­eral sense of the word because of its focus on the pain, sac­ri­fice and human­ity behind every true sports icon. A hockey legend’s many sur­gi­cal scars from his play­ing days trace a hum­bling “time­line” across his skin. At the end, the player sim­ply sits in the locker room alone, a poignant image of a man who earned his acco­lades by pay­ing the painful price many times and always skat­ing back onto the ice for more. It’s Bobby Orr, but he’s never ID’d, imply­ing that his hard-earned achieve­ments out­live the fleet­ing fame. Besides, in Canada, they’ll know who he is.

Source via AdF­reak by David Gianatasio