#creatives


Durex — Get It On Ad Campaign

This is prob­a­bly PG-13 but dang, it sure is funny and cre­ative. Check out Durex’ lat­est com­mer­cial, “Get It On”.

Source via Fubiz.

Inspiration — Sipho Mabona Origami

Sipho Mabona

Ever won­der what else you can do with paper that you just trash and/or shred? Well— take a look at Sipho Mabona’s cre­ativ­ity and be amazed by his art.

sipho-mabona-origami-koi
sipho-mabona-origami-asics-onitsuka-tiger

Here’s an award-winning project he did for ASICS, Origami In the Pur­suit of Per­fec­tion.1

Check out more of his cre­ations via his port­fo­lio site, or his Flickr pho­to­stream.

  1. The movie won a Grand Prix at the Eurobest, gold at the New York fes­ti­val, gold at the Lon­don Inter­na­tional Awards, sil­ver at the Clio in Miami and two times bronze at ADC Germany.

    Direc­tor: Tim Schier­wa­ter (Nord­pol+ Ham­burg)
    Art Direc­tor: Sean Kirby (Nord­pol+ Ham­burg)
    Pro­ducer: Flo­rian Liertz (elemente-e Pro­duc­tion)
    Ani­ma­tion: André Junker, Chrisof­fer Wolters (Nform)
    Stop­mo­tion: Kathrin Albers, Jim Lacy (Stop­trick)
    Origami Artist: Sipho Mabona / Mabona Origami []

AKQA Holiday Greeting

Here’s a sick Hol­i­day greet­ing from AKQA.1

  1. AKQA is an inde­pen­dent agency with 700+ employ­ees and offices through­out the USA, Europe and Asia. An ideas-led agency, AKQA works in part­ner­ship with brand lead­ers to deliver inno­va­tion. In 2008 AKQA has received Agency of the Year hon­ors from Adver­tis­ing Age, Adweek and SHOOT Mag­a­zines and was included in Adver­tis­ing Age’s “A-List” as well as Fast Company’s Fast 50, fea­tur­ing the world’s 50 most inno­v­a­tive com­pa­nies. Clients include Nike, Visa, Xbox, Coca-Cola and Tar­get, among oth­ers. []

Pencil Sculptures by Jennifer Maestre

These are just out of this world. Jen­nifer Maestre’s pen­cil sculp­tures are just crazy cool. It is just hard to believe how much time and plan­ning it took to get all these pen­cils together to make some­thing this cre­ative and memorable.

My sculp­tures were orig­i­nally inspired by the form and func­tion of the sea urchin. The spines of the urchin, so dan­ger­ous yet beau­ti­ful, serve as an explicit warn­ing against con­tact. The allur­ing tex­ture of the spines draws the touch in spite of the pos­si­ble con­se­quences. The ten­sion unveiled, we feel push and pull, desire and repul­sion. The sec­tions of pen­cils present aspects of sharp and smooth for two very dif­fer­ent tex­tural and aes­thetic expe­ri­ences. Para­dox and sur­prise are inte­gral in my choice of mate­ri­als. Quan­ti­ties of indus­tri­ally man­u­fac­tured objects are used to cre­ate flex­i­ble forms rem­i­nis­cent of the organic shapes of ani­mals and nature. Pen­cils are com­mon objects, here, these anony­mous objects become the struc­ture. There is true a fragility to the some­times bru­tal aspect of the sculp­tures, vul­ner­a­bil­ity that is belied by the fear­some texture…

For more infor­ma­tion about Jen­nifer Maestre and to see more unbe­liev­able pen­cil sculp­tures, check out jennifermaestre.com

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