#branding


Unskippable Labs — The Mobile Recut

Unskip­pable Labs—a series of exper­i­ments in con­tent to under­stand mobile video adver­tis­ing from Google’s Art, Copy & Code team. The Mobile Recut took a suc­cess­ful ad—Mountain Dew Kickstart’s “Come Alive”—and recut it three ways to see what we could learn about how sto­ry­telling changes on mobile.

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Quick take-aways below:

You can get the whole story here: http://goo.gl/KGJZPS

oki-ni Design Competition

logo-oki-ni-20090512

As part of the next phase in the evo­lu­tion of oki-ni (and to make sure that we keep the opin­ions of our cus­tomers at the fore­front of what we’re doing), oki-ni.com are launch­ing a world­wide competition.

We’re look­ing for some­one to design a logo that cap­tures the essence of oki-ni.com in any way, shape or form. We need a graphic image (which can be absolutely any­thing) and a logo which reads oki-ni.com.

The winner/winners (we may use more than one for dif­fer­ent projects that we embark upon) will receive £1000 worth of store credit each to spend on any­thing on the site. All entries should be sub­mit­ted by mid­night on Sun­day 17th May, 2009 Please for­ward all entrants to charlotte@oki-ni.com or post to:

Logo Com­pe­ti­tion
oki-ni.com
20 Gar­rett Street
Lon­don EC1Y 0TW

Good luck!

If you have ques­tions, need details, etc., check­out oki-ni’s Face­book page.