Memos from June 2011


Why Most Ideas Get Shot Down

Michael Iva’s man­i­festo, “100 Ways to Kill a Con­cept: Why Most Ideas Get Shot Down”.

So, you’ve got an idea. A big idea. But will your idea take flight? Not if you let your con­cept be killed by all the usual excuses you hear from your man­agers, your bosses, your spouses—excuses moti­vated by fear or pos­ses­sive­ness. In this wide-ranging man­i­festo, Iva offers you ways to per­suade some­one to embrace your idea, to not be swayed by neg­a­tive responses, and to uti­lize your creativity.

Here’s a list of cir­cum­stances that usu­ally fol­lows up once a con­cept is conceived:

  1. The boss won’t go for that.
  2. The lawyers won’t go for that.
  3. The accoun­tants won’t go for that.
  4. The client won’t go for that.
  5. The sales­peo­ple won’t go for that.
  6. The investors won’t go for that.
  7. So and so won’t like it.
  8. It’s not us.
  9. It won’t fit into our system.
  10. We’re not ready for that yet.
  11. I don’t think it will work.
  12. I don’t understand.
  13. Do you understand?
  14. Will any­one understand?
  15. What will they think of next?
  16. It’s polit­i­cally incorrect.
  17. It’s too complicated.
  18. It’s too late for that now.
  19. It’s too expensive.
  20. We’ll lose money.
  21. Con­tinue reading →

Jalen x Lil Demon x American Apparel

If you have been fol­low­ing Jalen Tester­man and Angelo “Lil Demon” Bali­gad, then you’re in for a treat. Amer­i­can Apparel recently released a new cam­paign with the two show­ing what they do best with AA’s new wear for the season.

You may check out the video here.

Buck 65 Music Video Treatment by Travis Hopkins

Check out this video with dope typographic-motion treat­ment by Travis Hop­kins, BUCK 65 “Super­stars Don’t Love”.

This is a spec­u­la­tive music video I made for The Leg­endary Buck 65. It is com­prised of over 60 fic­tional movie title cards inspired by the lyrics of the track “Super­stars Don’t Love” off Buck’s 2011 release “20 Odd Years”.