Great… and Greater

jobs-2013-11539

Saw Jobs (the movie) finally. This thing is a good source of inspi­ra­tion for cre­atives. One of the monologue’s that I still remem­ber is the one that Matthew Modine said (por­tray­ing John Scul­ley in the screen­cap above):

You can make a great prod­uct, but you have to con­vince peo­ple that what you’re sell­ing is greater.

This doesn’t only deal with mate­r­ial prod­ucts per se, but ourselves.